Fashion historian Alexander Vasilev called the main trend of 2024 apricot shade.
He wrote about it on his Telegram channel. The expert said WGSN and trend agency Coloro announced the color of 2024.
“When choosing the color of the year, many factors are considered, including fashion, culture, art and global trends.
Apricot Crush creates a feeling of warm glow and promises “restorative, refreshing and energizing” properties so important in a world seeking “calm and optimism,” explains the fashion historian.
He also added that apricot is a warm, cheerful color that will remind you of the beneficial properties of oranges and peaches, rich in antioxidants and vitamins.
